#ArchaeoSwap is back on Monday, June 18, 2018: 11 archaeological museums throughout Germany will exchange their online channels for a whole day.
What is happening?
It is no mistake and no fake when suddenly a unicorn appears on the Twitter account of the Staatliches Museum für Archäologie Chemnitz. This is where the LWL-Museum für Archäologie should provide insights into its current special exhibition. On this day Germany’s archaeological museums swap their platforms and take their readers on various journeys through history. And so the Instagram follower of the Varusschlacht – Museum und Park Kalkriese are awaited by a broad view over Saxony to Bohemia from their colleagues from Chemnitz, while Kalkriese relocates the Varus Battle to the north, to the Archaeological Museum Hamburg.
The Archäologisches Museum Hamburg in turn migrates for a day to the Neanderthal Museum in Mettmann, from which funnily enough the current migration exhibition has immigrated. Suddenly Neanderthals from Mettmann encounter papyrus scrolls on the Instagram account of the Staatliches Museum Ägyptische Kunst in Munich, while the Munich pharaohs hang around the blog of the Archäologisches Freilichtmuseum Oerlinghausen and meet Germans there. The Oerlinghauser in turn say goodbye to the Etruscans who are leaving the Badisches Landesmuseum Karlsruhe. For this, the Karlsruher are allowed to settle in the online residence of Charlemagne, namely in the museum in Museum in der Kaiserpfalz Paderborn, where then probably revolutions are discussed, probably not quite in the spirit of Charlemagne. The Facebook fans of the Archäologisches Landesmuseum Baden-Württemberg will be able to learn a lot about them.
The order of participants for the #Museumsswap was determined by the “lucky pigs” of the archaeological open-air museum Oerlinghausen in a kind of pork lottery, by having eaten numbered apple pieces. Now, a few hours after the draw, the Archäologisches Museum Frankfurt reported in – just as well, as the pigs here have determined the same order as the last time. In order to break this up, the Playmobil figures from the Archäologisches Landesmuseum Baden-Württemberg are now allowed to explain their subject to the Frankfurters on Facebook, while the people from Frankfurt gain insights into their permanent exhibition on the channel of the LWL Museum of Archeology.
The event is now taking place for the second time. In 2017, the hashtag #ArchaeoSwap has already made it into the Top 10 in German-speaking Twitter, and the then nine museums were able to reach more than 200,000 followers in just one day.
And once again this year, digital visitors can take a stroll through museums from Hamburg to Constance and from Chemnitz to Herne in just a few clicks. In this way, the eleven museums can broadcast interesting, but above all entertaining knowledge about distant museums and – who knows – inspire users to plan their next trip 😉 So be sure to stick to it! With the hashtag #ArchaeoSwap and our Social Media Wall you can track all posts and messages – it’s worth it! All other museums are also invited to follow the swap and participate using the hashtag!
InformationThe participating museums and the order:
Archäologisches Freilichtmuseum Oerlinghausen → Badisches Landesmuseum Karlsruhe → Museum in der Kaiserpfalz Paderborn → Archäologisches Landesmuseum Baden-Württemberg → Archäologisches Museum Frankfurt → LWL-Museum für Archäologie → Staatliches Museum für Archäologie Chemnitz → Varusschlacht – Museum und Park Kalkriese → Archäologisches Museum Hamburg → Stiftung Neanderthal Museum → Staatliches Museum Ägyptische Kunst → Archäologisches Freilichtmuseum Oerlinghausen
Date: 18th June 2018